Wealthsimple acquires investment research platform, Fey

Toronto, ON (August 27, 2025) – Wealthsimple, the financial services platform on a mission to help Canadians achieve financial freedom, today announced the acquisition of Fey, an investing platform with advanced tools for traders. Founded in 2021 in Montreal, Fey has built a reputation for leveraging thoughtful design and powerful AI tools that simplify financial analysis. 

Fey’s elegant, trader-focused design, along with earnings analysis, natural language stock screening, and a real-time personalized news feed are coming to Wealthsimple. Together, these features will deliver an even more powerful trading experience for millions of clients. 

“Traders today don’t just want more data, they want clarity, speed and confidence when making decisions. Fey’s design-forward sensibility and technology gives us a leap forward in delivering the most intuitive trading experience in Canada, one that’s simple enough for new investors and powerful enough for sophisticated traders,” said Polly D’Arcy, VP of Design at Wealthsimple. 

“We were inspired to build Fey to serve the investors who’ve been overlooked. The ones who want powerful tools without the complexity of a terminal,” said Thiago Costa, Co-founder and Principal Designer at Fey. “Wealthsimple shares our belief that finance can be both accessible and sophisticated. By joining forces, we’ll make advanced trading tools beautiful, intuitive, engaging, and available to millions more people.”The acquisition positions Wealthsimple to bridge the gap between basic trading apps and complex brokerage platforms, offering Canadians a single platform for both simplicity and sophistication. Wealthsimple clients can expect to see the first Fey-powered features integrated into the platform by the end of the year.

About Wealthsimple

Wealthsimple is one of Canada’s fastest growing and most trusted money management platforms. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves 3 million Canadians and holds over $80-billion in assets. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada. To learn more, visit www.wealthsimple.com.